Protected Bidding Service

Overview

Protected Bidding Service by BidSwitch is an API designed to create and manage advertising campaigns within the Google Chrome Protected Audience API. It provides tools for configuring interest groups, setting up campaigns, and measuring their effectiveness.

Core Functionality

1. Interest Groups Management: Protected Bidding Service enables clients to define and manage interest groups. A script is provided to collect these groups directly from user interactions with clients’ web pages.

2. Campaign Creation: Clients can configure advertising campaigns, their budget, targeting, strategies, and other campaign parameters.

3. Performance Tracking: Protected Bidding Service includes metrics for conversion measurement and campaign analysis.

Protected Bidding Service Entities Hierarchy

Protected Bidding API

• Interest Group
• Creative
• Line Item
• Conversion Funnel
• Conversion